John Baillie, Founder and CEO of JB Broadcasting, joins Dr. Bunny to discuss communication, sales and service. John has a had long career in sales and shares valuable information, ideas and stories that will get you thinking!
Even though many people say they are not salespeople, the truth is that we are all sales people – sales is part of our everyday life! Selling an idea to a parent? Selling your point of view to a friend? Think about that for a moment.
John says the greatest attribute a salesperson can have is to be a good listener. Ask questions and get as much information as you can. Listen to what the other person wants. Hear their needs. Listen with the intention of learning, not with the intention of waiting for your turn to talk. In that way, you can know what your customer (or friend or family) wants.
What does John think is the hardest sales job?
Why does John say failure is good?
What kind of contract did John make with his kids?
Tune in and learn these answers and more!
About John Baillie:
John grew up in Lawrence, Massachusetts, which is 25 miles north of Boston. Because of the escalation in Viet Nam he enlisted in the Army and was assigned to the Medical Corp as an operating room technician. After active duty he completed his college education and received his degree in Business Administration and married his loving wife Ginny. In 1973 they relocated to Southern California from Boston, and he has worked for three different major food service manufactures as their Western Regional Sales Manager for over 30 years.
After John’s children graduated from college and left home, he started his radio sales career with Cumulus Broadcasting and 92.7 Jill FM. The president and CEO wanted to draw on John’s successful background in sales and sales mangement to help other business leaders. That’s when John was asked to start a live radio program to reach out to those leaders. His afternoon radio show on AM 1400 KKZZ, was called “Driving Home with John Baillie”, between 4:00 P – 6:00 P. He was invited to host four closed-circuit television shows on Leisure Village Television Network. With a viewership of over three thousand homes. John developed and hosted the show “FYI” on LVTV. He interviewed intriguing people who share what they are passionate about, awkward, funny, intense and sometimes emotional. With his broadcasting experienced he developed his mission statement, “Ideas Communicated Daily”
John and his wife Ginny, of fifty years, have three children and four grandchildren. They live in Oxnard, CA.
Contact John Baillie at (805) 906-9010
Also visit: http://jbbroadcasting.net