Dennis Madden, author, CEO at ATRA, and founder of Leon’s Good Stuff BBQ Sauce, joins Dr. Bunny to discuss his new book: “Follow the Loser – How Abject Failures Can Lead A Revolution“.

Dennis explains how he started this project seven years ago, not intending to actually write a book about it. His research had led him to ask the question “How did these leaders manage to dazzle so many people with their level of ineptitude?”. He began to realize they all used similar techniques. Dennis believes that once the reader can spot these techniques, they will be able to easily see when these techniques are being used.

This is an absolutely fascinating and important subject – and an interview you don’t want to miss!

Buy your copy of “Follow The Loser” now at:

About Dennis Madden:

Dennis Madden, along with his wife, Jennifer, lives in Southern California. Dennis spent most of his career in the automotive business, specifically the automatic transmission rebuilding industry. He’s worked as a rebuilder, trainer, speaker, author, and, finally, the CEO of the largest trade association in the industry.

His hobbies include BBQ, music, and gardening. As an avid history buff and political junkie, he began researching world leaders for fun eight years ago. After about three years (and a pile of research material), he collected his notes, which began the formation of this book.

Interested in great BBQ sauce to complement your cooking?  Check out Leon’s Good Stuff!

About ATRA:

Founded in 1954, the Automatic Transmission Rebuilders Association (ATRA) is an international trade association for the professional automatic transmission repair industry.

Located in Oxnard, CA, ATRA has over 2,000 members worldwide. Our membership consists of more than 2000 repair specialists, students, schools, and suppliers, all supporting the training, research and improvements for transmission repair.

Every ATRA Rebuilder Member must adhere to ATRA’s Code of Ethics…ATRA’s standards for providing honest, professional service. So, when you take your car to an ATRA Rebuilder Member, you’re assured of polite, professional service, at an honest price.

And not just automatic transmission repair: most ATRA members also provide diagnostic and repair service for manual transmissions, clutches, differentials, driveshafts, drive axles, and transfer cases.

Contact Dennis Madden by E-mail:

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Contact Dr. Bunny Vreeland at (805) 482-8111 or E-mail:
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