Denise shares what she and her company are doing with thought shift, which is an outgrowth of Consortium Media. Consortium Media is a balanced media plan company so they have lots of different ways to touch the marketplace. If you have a corporation or business that wants to know how to take the step to re-enter into this new time – whether it’s post-Covid, or just going forward in a unique and different way, right now is a great time to re-think where you’re going with your business. Consortium Media is about doing that effectively.
Denise tells us about thought shift and how a special addition she adds, called cultural brand strategy, can help your business step forward and reach people during this unique and unprecedented time.
Denise also shares a very special story about working with a large foster family agency 16 years ago that taught her so much, and truly touched her heart.
Tune in for a very informative, uplifting & interesting interview!
About Denise Bean-White:
As the company founder and leader, Denise’s innovative cultural brand work has successfully helped local, regional, national and international brands resonate with all generations by developing consistent messaging that reaches today’s complex and multifaceted consumers.
The secret to her forward-thinking brand strategy work is her unparalleled passion for ancient cultures. As the company founder and leader, her Thoughtshift cultural brand work has successfully helped local, regional, national and international brands by developing innovative marketing strategies that resonate with all generations
With more than 35 years of experience in newspaper, radio, network television and brand strategy background, her unique perspective provides an in-depth creation of messaging and brand personalities that build and communicate corporate identities, while utilizing trend analysis and her 5 Pillars of Marketing Success to deliver cost-effective results.
The corporate philosophy of Consortium Media is to do well in the world by doing good works, and Denise’s passion to spark change inspired her to develop a deepened focus in social change and behavior shift work in children’s issues - including foster family recruitment, children trafficking, tobacco prevention programs, and developing mentoring programs for youth in need. Denise helped pioneer positive changes in language use and perception of foster care as it transitions to resource parenting. She has been innovative in helping change the thought process around foster care and adoption, debunking myths and misunderstandings about becoming a resource for youth.
As a certified Women-Owned Small Business (WSBA), Consortium Media has the dedication and experience needed for local and government contracts. Denise has sewn the fabric of CM’s culture to be woven with a deep commitment to helping non-profits and youth, bringing light and information to the public around social change. She donates countless professional service hours to raise awareness for causes that speak to her heart, with a specialty in linking charities and corporations together for cultural brand alignment programs that build capacity and success for all.